About Us
Inspiration - Artwork ‘Raven Star’ by Roy Henry Vickers – Tlakwagila Hereditary Chief
Jullianna Charlton
Founder and CEO
Welcome to our eco-friendly made in Canada athletic wear company, where art, culture, and sustainability come together in a beautiful symphony. We are more than just a clothing brand – we are a platform that empowers artists from diverse cultures to share their stories through wearable art.
Our mission is to promote self-awareness, self-love, and cultural appreciation through our products. We collaborate with artists, offering them industry-high royalties and honoring them through all our marketing channels. In doing so, we are creating a community of artists and customers who celebrate cultural diversity and individualism.
We take our commitment to sustainability seriously. That’s why all our products are ethically made in Canada, using fabrics made from post-consumer recycled BPA-free plastics, recycled wood pulp, and sustainable bamboo. We print our designs with eco-friendly inks and treat our products with an environmentally friendly treatment made from a natural biomass called chitosan. This treatment provides a soft, supple feel, SPF protection, natural antibacterial protection, and wicking component, without any harsh chemicals.
Each of our athleisure wear items is designed to help men and women stand proud in their individualism, celebrate cultural diversity, and connect humankind through wearable art. We believe that fashion can be a force for good, and we are proud to support our artist-partners by forging fair and equitable partnerships.
Thank you for considering our brand, and we hope you join us on our journey towards a more sustainable and inclusive
Love,
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