Sometimes from the deepest pain comes the greatest beauty.

Throughout her life, Jullianna Charlton felt blessed to be surrounded by a community of creative people and positive energy. Away from the pressures of conforming to mainstream society, she had nature to keep her grounded. “I feel that my bliss, the foundation of my being, was placed there in my soul with care by my mother and her unorthodox ways.”

It was after her mother Naomi’s passing, that Jullianna found sheets of expressive and colourful artworks hidden within the drawers her mother’s home. She believed that the bond the two shared in life would continue through the images and she began to broaden her creative outlet from designing interiors to creating fashion. The treasure trove of drawings, paintings, and sketches, proved to be a life-changing catalyst for Jullianna who took the imagery and created her brand NoMiNoU.

NoMiNoU is more than beautiful garments; it is a philosophy of unity and celebration of art and culture from around the world. We are extremely proud to create yoga, pilates, and activewear apparel that celebrates every woman’s individuality and the acceptance of her origin.

Our founder Jullianna Charlton established the brand to create a line of “wearable art” – clothing that is both functional and highly fashionable. She is Collaborating with a variety of international artists and most recently she has started working with an artist from India, two First Nations artists, and a Polynesian artist, in a bid to acknowledge beauty in all cultures.

This lifestyle brand embodies a unique west coast spirit, and captures a zest for originality, openness, strength, and purpose. Our aim is to uplift women in their everyday lives and make them feel beautiful in their own essence.

“NoMiNoU is a gift created by my mother, designed by me and inspired by women everywhere.” – Jullianna

Originally published in Boulevard Magazine. Translated by Helen Swank.