Q: Is your Founder Indigenous?

A: Our Founder and CEO self-identifies as a person of Indigenous heritage.

Q: What does self-identify mean?

A: The Cambridge dictionary defines the term “self-identify”: to believe that you are a particular kind of person, especially when other people do not think that you are that kind of person.

In our Founder and CEO’s words:

“I choose the term “self-identify” because I have the DNA to prove that I am of Indigenous descent. Sadly due to the movement of the 1960’s, records of my lineage were lost. But I cannot lose my heritage, as it is in my body and no one can take that from me.

I realize and respect that identity is more than DNA and includes understanding and practice of cultural traditions and shared beliefs. Discovering my identity is truly a journey, and tracing my family’s lineage is currently an exciting work in progress. Meanwhile, through my ongoing learning about my shared cultural heritage via my work with Indigenous artists, I am grateful to be respectfully reconnecting with my roots.”

Some helpful links for more information:

“Non-status Indians and Métis historically were not covered by the Indian Act but as of the Supreme Court of Canada decision on April 14, 2016, they are now considered Indians.”


“Non-Status Indians” commonly refers to people who identify themselves as Indians but who are not entitled to registration on the Indian Register pursuant to the Indian Act. Some may however be members of a First Nation band.”


Q: What is ChitoSanté?

A: ChitoSanté is a new environmentally friendly treatment made from post-consumption shrimp and crab shells (EPA Certified). We use it as a natural finish for our leggings, capris, shorts and bras, which offers moisture wicking and anti-bacterial elements. It also adds a soft hand to the fabric.

Q: Are your products safe for people with shellfish allergies?

A: We have great news: according to the manufacturer’s information that we have on file, ChitoSanté is free from allergens, as the protein has been removed during the sterilization process. If you would like more information, here is a link to the papers: https://pubmed.ncbi.nlm.nih.gov/22128651/#:~:text=Made%20from%20chitosan%2C%20a%20polysaccharide,reported%20shellfish%20allergy%20were%20recruited

Q: Are your designs cultural appropriation?

A: NoMINoU collaborates with artists to create collectible, wearable art. We honour our artist partners with commission fees and/or royalties from each product sold, final design decision making, recognition on the garment’s hang-tag, and exposure on our website and social media. The finished products are ethically made in Canada, using fabrics made from post-consumer recycled BPA-free plastics, and printed with eco-friendly inks.

Cultural appropriation is defined as:

“The unacknowledged or inappropriate adoption of the customs, practices, ideas, etc. of one people or society by members of another and typically more dominant people or society.”

We offer material goods that align with our consumers’ value systems, including promoting equality, supporting culture, heritage, diversity, sustainability, and the health and wellness of the planet and its people. This ensures that there is no culture appropriation.

To learn more about purchasing authentic indigenous art, we would like to direct you to an article in The Discourse, an independent Canadian journalism company, written by Francesca Fionda & Zachary Kershman: