NoMiNoU in Elle Canada Feb 2015 Issue
STYLE SCOOP | NEW LABEL WE LOVE
Three things you need to know about Vancouver based NOMI.
1. “NOMI is a blend of my mother’s name, Naomi, and ‘know me.’ My catchphrase is ‘To know me is to know you,’” says the brand’s creative director, Jullianna Smith.
2. Smith’s debut spring/summer 2015 collection of tailored suits, knitwear and tees is decorated with patterns derived from sketches by her late mother, who was an artist. “I wanted to wear my heart on my sleeve, almost like a tattoo.”
3. “My mom could hold the attention of a room just by her style and presence. My goal is to design pieces that give you that extra bit of confidence.”
Each NOMI piece comes with an inspirational quote from a famous female influencer.
TEXT BY AVA BACCARI & CHARLOTTE HERROLD