If it wasn’t for our founder Jullianna’s discovery that her late mother had left her a treasure trove of original artwork, NoMiNoU would not exist today. Art was the catalyst that led Jullianna to create the clothing line she now calls NoMiNoU, and art remains at the forefront of our minds whenever we’re creating a new collection.
With a passion for art and design deeply embedded in our brand’s DNA, NoMiNoU has established the Global Artists Initiative to facilitate collaborations with a variety of international artists. Using work created by these artists, the NoMiNoU team will translate and adapt their art into our own in-house designs. Our goal is to highlight and celebrate different cultures from around the globe while supporting emerging artists by providing exposure and appropriate financial compensation. At a time when the world seems to be deeply divided, we undertake this initiative with the intent to unite people through art and encourage acceptance of other cultures by celebrating our individual differences.
Supporting Indigenous artists is important to us. When purchasing Indigenous art, it is important to ensure authenticity and that the artist is being fairly compensated. Here are some best practices from Francesca Fionda & Zachary Kershman to employ when buying Indigenous art.
If you are an artist and are interested in working with us, please contact us at [email protected].
“NoMiNoU means there is no me, no you,
we are all one.”
Jullianna Charlton, Founder, NoMiNoU
Where Do NoMiNoU’s Designs Come From?
Our designs are inspired by original artwork from the late mother of NoMiNoU’s founder Jullianna Charlton.
In the 1970s, Jullianna’s mother travelled extensively throughout BC’s Coast Salish regions, where she embraced the culture and was welcomed by the area’s First Nations community. During this time, she learned a great deal about First Nations art, and began to create her own pieces that were inspired by the artwork and culture around her. Jullianna has taken her mother’s art and reworked it into the designs you see in our Spirit Collection. These prints are used with integrity and with the utmost respect for the culture that taught Jullianna’s mother all about this art form.
NoMiNoU is proud to work with local artists in several different ways. We commission pieces from artists that draw inspiration from Jullianna’s mother’s designs, and we also collaborate directly with artists who create new prints that are original and exclusive to NoMiNoU. In both instances, we compensate the artists with a fee and royalties for their work.
In addition to the Spirit Collection, Jullianna has used her mother’s drawings and sketches to create other memorable designs, including the wildly popular Admiration Collection which features some of her mother’s bright watercolour prints.
Global Artist Initiative
When NoMiNoU was first founded, it was an artistic endeavour by Jullianna Charlton to share her mother’s art with a larger audience. Drawing on her design background, she skillfully transformed her mother’s sketches into what would become an eye-catching line of Native American yoga wear. From tribal print leggings to shorts imprinted with meaningful imagery, Jullianna sought to offer styles to suit every woman’s personal taste.
While she knew launching this indigenous yoga wear brand was just the start of a bigger journey, Jullianna could never have imagined that her brand would become known for its iconic tribal print leggings and reach this level of popularity so quickly. Fast forward just a few short years after NoMiNoU’s launch, and we have expanded our line substantially to show our appreciation for artists of different cultures and ethnicities.
The Global Artists Initiative allows us to highlight the beauty of artistic traditions around the world, while at the same time nurturing the growing talents of new artists by providing exposure and appropriate financial compensation. Each artist works closely with the NoMiNoU team to create artwork that represents their cultural heritage, and each design is commissioned exclusively for NoMiNoU. Artists are provided above-industry standard financial compensation by way of commissioned art fees and royalties for their designs.
One of our most recent partnerships has been with Eric Parnell, a member of the Eagle clan of the Haida Nation, whose distinctive style of art is bold and eye-catching. We are also currently working with artists who are creating designs for NoMiNoU that represent Polynesian and Indian styles of artwork, among others. Get to know our artists better here.
While NoMiNoU is well-known for its distinctly Canadian designs and patterns, we are also a proudly inclusive brand that aims to celebrate the diversity of all cultures. In fact, the name NoMiNoU is derived from the phrase “No Me, No You”, which is a deliberate statement of our belief that we are all one in the universe. In keeping with this aim, NoMiNoU has established the Global Artists Initiative to facilitate collaborations with a variety of international artists. Through this initiative, we collaborate with artists to showcase their designs in our collection.
NoMiNoU was created as a way for our founder, Jullianna, to share her late mother Naomi’s artwork with the world. Her mother had travelled extensively around the globe and as she explored other cultures, she embraced and welcomed them wholeheartedly – and they welcomed her. As her art reflected her belief in the importance of acceptance and unity, inviting international artists to collaborate with us feels like a fitting tribute to Naomi and everything she stood for. With so much division all around us these days, we want to unite people by celebrating different ethnicities – and our hope is that these artistic collaborations will do just that!
Because we believe strongly in celebrating the beauty in every culture, we were inspired to show our appreciation by creating the Global Artists Initiative. Through this initiative, we work hand in hand with artists from around the globe to showcase their unique tribal artwork. This collaboration has allowed us to curate a collection that includes not only Native American yoga pants, but also tribal print leggings bearing designs from cultures the world over. Each one of our pieces highlights every artist’s individual artwork, offering Canadian First Nations, Polynesian, East Indian and Native American inspired yoga wear. We hope you will enjoy the beauty of these designs, created with love and with the intention of celebrating all people and their cultures.