Artist Inspired Eco-friendly Activewear
Made in Canada
Featuring original artwork created by the late mother of NoMiNoU’s founder and by international artists we collaborate with.
Every collection I create embodies a love of life, learning and growing through kindness and awareness. All nourishing to our minds, bodies and souls, while keeping us grounded in the importance of living life with purpose and grace. That is the spirit of NoMiNoU.
– Jullianna Charlton, Founder and CEO, NoMiNoU
NoMiNoU embodies a love of ethnicity, learning and growth through embracing one’s origin and from the teachings from those around us; all nourishing to our spirit, minds and bodies thus keeping us grounded in the importance of living life with purpose and grace.
We create a line of “wearable art”-that is collectable, functional and fashionable whilst honouring cultural diversity and respecting our environment.
We offer distinct designs characterized by unique patterns which are adapted from original artwork created by the late mother of company founder, Jullianna Charlton, or from commissioned collaborations with Indigenous, Canadian & international artists.
NoMiNoU ….we are all one
NoMiNoU started as a personal journey of self-awareness, but it has evolved into a collaborative endeavour that celebrates every woman’s individuality and the acceptance of her origins. Our aim is to uplift women in their everyday lives and make them feel beautiful in their own essence.
NoMiNoU is a fusion of the name of Jullianna’s mother, Naomi, and the phrase “No Me, No You”. The artistic blending of Naomi’s drawings with powerful quotes from influential females makes each range of tribal print leggings, scarves and tops truly unique. Each item is designed to make women stand proud in their individualism.
NoMiNoU is a gift created by my mother, designed by me and inspired by women everywhere.
Founder and CEO
I self-identify as a person of Indigenous heritage.
The Cambridge dictionary defines the term “self-identify”: to believe that you are a particular kind of person, especially when other people do not think that you are that kind of person. I choose the term “self-identify” because I have Indigenous DNA. Sadly, records of my lineage have been lost due to Canada’s 20th c. political climate. But I cannot lose my heritage, as it is in my body and no one can take that from me.
I realize and respect that identity is more than DNA and includes understanding and practice of cultural traditions and shared beliefs. Discovering my identity is truly a journey, and tracing my family’s lineage is currently an exciting work in progress.
NoMiNoU is a fusion of the name of my mother, Naomi, and the phrase “No Me, No You”. The brand was inspired by artwork that my own Indigenous mother had created, art that I was unaware of until I found it upon her death. My organization now works with a variety of artists supporting their culture, and together we promote self-awareness, self-love and the cultures of our world.
The finished products – athleisure wear – are ethically made in Canada, using fabrics made from post-consumer recycled BPA-free plastics, and printed with eco-friendly inks. Each item is designed to help women stand proud in their individualism. Meanwhile, through my ongoing learning about my shared cultural heritage via my work with Indigenous artists, I am grateful to be respectfully reconnecting with my roots.
I am honoured to share my journey with you, as we are all on this journey of life, together. There really is no me without you – we are one people, one planet.